20th Aug, 2024
The Ethics of Digital Marketing - Navigating the New Norms
As digital marketing continues to evolve, so do the ethical considerations that come with it. The rapid advancement of technology and the increasing importance of online presence have made it essential for marketers to navigate…
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30th Jul, 2024
Advanced Analytics for Marketers: Interpreting Data to Inform Strategy
In today’s digital age, data is the new oil, fueling businesses with insights that drive growth and innovation. For marketers, advanced analytics has become an indispensable tool, enabling them to interpret vast amounts of data…
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30th Jul, 2024
Case Study: Boosting B2B Leads with a Targeted Digital Campaign
Ideation Digital is a full-service digital marketing agency in South Africa, serving both local and international companies. Our expertise spans across various B2B sectors, from telematics companies to battery wholesalers and commercial vehicle dealerships. Regardless…
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1st Jul, 2024
Case Study: From Traditional to Digital
Transforming a Marketing Strategy Online
In the ever-evolving landscape of digital marketing, a global telematics company embarked on a transformative journey to shift from traditional marketing practices to a robust online strategy.
This case…
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1st Jul, 2024
Integrating Marketing Automation into Your Digital Strategy
A Guide for Modern Marketers
In the ever-evolving digital landscape, staying ahead of the competition requires more than just innovative ideas and creative campaigns. Modern marketers need efficient tools and strategies to manage their…
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24th May, 2024
Strategies for Reaching Fragmented Audiences Across Multiple Platforms
In today's digital era, internet access has become nearly ubiquitous across the globe, revolutionising the way businesses approach marketing.
Unlike traditional media, which prioritises broad reach, digital marketing emphasises delivering the right message to the…
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